I have more bad ideas …

Written by Tyler Kastelberg

October 17, 2021

Happy Sunday!

Have you ever noticed typos in my weekly letters? That’s how you know I write them. 😊

Grab a drink, put your feet up, and let’s get to it.

I learned a hard lesson this week …

We had a massive opportunity to help an institutional-level client hire freelancers through Bullpen. Rather than let my sales team run with it, I stepped in to try to help the close … and I fumbled on the 2-yard line. 🏈👎

My first hires at Bullpen were really solid sales professionals. Why? … because I’m not good at sales, and I don’t like it.

Lesson learned? After you hire great people, trust them to execute, and get out of the way.

❓ We had more bad ideas this week …

On Friday, we held another “bad idea” team meeting. If you missed my first letter about bad ideas, you can read it here. I’m going to skip over all of the ground rules and get right to it … the problem, and the bad ideas.

The Problem/Question: The Bullpen network is wildly talented, but we don’t enable our members to connect with each other. How do we facilitate meaningful connections within the Bullpen network?

Bad Ideas: 

– Tutoring services for new grads/early career people in the real estate industry

– Community forums for commercial Q&A … potentially a premium version with NFT access?

– Host an online virtual conference related to real estate but not related to hiring

– Host an in-person conference to get people together

– Education/Mentoring community for new grads and those looking to join the CRE industry

Why am I sharing these bad ideas? I want your bad ideas. How do you want to engage with the Bullpen network? Reply with your thoughts.

A parting thought from Seth Godin – relevant to us entrepreneurs …

“If you have a million Twitter followers, that means that 99.9% of the people on Twitter are ignoring you, which, with a little rounding, means you have 0%.

If you write a book and it sells a million copies, it will be one of the bestselling books of the year. It will also reach far fewer than 1% of the country’s population, never mind the world.

There are very few things that ever rise to 1% of the market. You don’t need everyone, in fact, the act of chasing everyone is probably keeping you from reaching anyone.

Zero (rounded) is enough”

🎤 mic drop

Before you go … I want to share the craziest thing I read this week – about how a fan sneaked his way into the Texas A&M locker room after the Alabama upset.

Hire team members, not freelancers

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